AG
AI Visibility Audit
This report is confidential. Enter the access code provided by Saigon Digital to continue.
Incorrect code. Please try again.
Prepared by saigon.digital · June 2026
This report is confidential. Enter the access code provided by Saigon Digital to continue.
Your prospects are no longer just searching on Google — they're asking AI which communications agencies to shortlist. This audit shows exactly where you stand, who's winning, and what to do next.
Saigon Digital transformed how Ski.com shows up online. Beyond rebuilding our platform, they helped us rethink our entire search and AI visibility strategy. We saw a significant uplift in organic traffic, our content started appearing in AI-generated travel recommendations, and the quality of inbound leads improved dramatically. They understand where digital discovery is heading and how to turn visibility into real commercial results.
See how we've helped brands grow. Read our case studies and learn more about what we do.
View Case StudiesA snapshot of where Andiron Group stands in the AI search era — and the opportunity cost of the current gap.
Andiron Group has a compelling proposition — pioneering the "venture communications" model that blends management consulting, strategic comms, and VC thinking to turn ventures into movements. But there's a critical disconnect: despite this distinctive positioning and a DR 37 domain with 188 referring domains, when founders, VCs, and emerging tech companies ask AI tools which communications agency to hire in Australia, it's Archetype, We Communications, Third Hemisphere, and Sefiani that dominate every response. With only 2 organic keywords and 5 monthly visits, Andiron has virtually no content footprint for AI to discover, learn from, or cite — and the gap compounds every month as competitors publish the thought leadership and case study content that trains AI models.
We tested how Andiron Group appears when startup founders, VCs, and marketing directors ask AI tools to recommend strategic communications agencies. Here's what we found.
ChatGPT recommends Archetype, Sling & Stone, We Communications, and Hotwire for Australian startup PR and venture comms queries. Andiron Group is entirely absent from its recommendation set.
AI Overviews for venture communications, startup PR, and tech comms in Sydney surface Archetype, Sefiani, BlueChip, and Third Hemisphere. Andiron does not appear in any tested query results.
Perplexity draws from high-authority content hubs and agency directories. With only 2 organic keywords and no directory presence, Andiron has no pathway into Perplexity's citation graph.
Gemini cites the same high-authority agencies — Archetype, We Communications, Eleven — with no signal from Andiron Group in any strategic communications or venture PR query.
0 / 4 platforms currently surface Andiron Group in relevant AI-generated recommendations.
Thought leadership content, listings on Clutch/Sortlist/GoodFirms, case study pages with structured data, sector-specific landing pages for clean energy/fintech/cybersecurity comms, and consistent third-party mentions across industry publications.
We ran the exact searches startup founders, VCs, and marketing directors use when looking for a strategic communications partner. Here's who appeared — and whether Andiron was in the answer.
Andiron Group does not appear in any of the four tested buyer queries — not even for "venture communications," the exact category they pioneered. The conversation is entirely owned by agencies with deeper content libraries, directory listings, and stronger third-party citation networks.
"Venture communications" is a category Andiron essentially created — but no one owns it in AI search yet. Archetype leads for VC comms broadly, but hasn't locked down the "venture comms" niche. With targeted content claiming this category, Andiron could own the AI narrative for this unique positioning before competitors even realise the opportunity.
These are the agencies currently winning AI recommendations in your market. Understanding why they're cited — and you're not — reveals the exact gap to close.
| Company | DR | ChatGPT | Google AIO | Perplexity | Why They Win |
|---|---|---|---|---|---|
| Andiron Group You | 37 | Not Cited | Not Appearing | Not Cited | Audit target |
| Archetype | 59 | Cited | Appearing | Cited | Dedicated landing pages for "VC comms Australia," "thought leadership programmes," and "tech PR Sydney." Listed on Clutch, featured in PRovoke Media. Deep content library gives AI engines extensive material to cite. |
| We Communications | 52 | Cited | Appearing | Cited | Global brand authority with Sydney office. Award-winning (PRovoke Agency of the Year). Investor relations, technology PR, and thought leadership content across multiple verticals. |
| Sefiani Communications | 25 | Partial | Appearing | Partial | Strong corporate comms reputation in Sydney. Listed on Clutch and PRovoke's Top 100 global agencies. Active media presence and investor relations specialisation give it AI visibility despite lower DR. |
| Third Hemisphere | 15 | Partial | Partial | Partial | Sector-specific landing pages for tech PR, thought leadership, investor relations, and sustainability. Despite low DR, their content depth for niche queries gives them partial AI visibility. |
| Positive Good | 6 | Not Cited | Partial | Not Cited | Niche cleantech comms focus with deep industry expertise. Appears in clean energy PR queries via sector specificity despite very low DR — showing that category ownership beats raw authority. |
Badge key: Cited Partial Not Cited
These are the highest-leverage changes Andiron Group can make right now to start appearing in AI-generated recommendations within 60–120 days.
Publish a definitive "What is Venture Communications? The Complete 2026 Guide" with structured FAQ schema. No competitor currently owns this exact niche phrase — Andiron coined the category. Include comparisons vs traditional PR, management consulting, and in-house comms to capture the "vs" queries AI tools love to cite. Add structured data markup and target "venture communications agency Australia."
Create dedicated landing pages for each vertical: "Communications for Clean Energy Startups," "PR for Fintech Ventures Australia," "Cybersecurity Communications Agency." Archetype does this with "VC comms Australia" and "tech PR Sydney" — each page becomes a targeted entry point for AI platforms scanning for sector-specific recommendations. Pair with case studies from each sector.
Get listed on Clutch, Sortlist, GoodFirms, DesignRush, and The Manifest. Secure a profile on PRovoke Media and Mumbrella. These are the exact sources AI platforms scan to build "best PR agency Sydney" recommendation lists — Sefiani appears in AI results primarily because of these listings despite having a lower DR than Andiron. Collect 3–5 client reviews on each platform.
This audit shows the problem. We have a clear strategy to fix it — and results typically show within the first 60 days of engagement.
Andiron Group already has a DR 37 foundation and 188 referring domains — that's a solid starting position. The missing piece is structured content that AI engines can discover, cite, and recommend. You coined "venture communications" — now it's time to own that category in every AI-generated answer. We've built GEO strategies for agencies, SaaS, and professional services brands globally. A 30-minute call is all it takes to map out a plan.
Nick Rowe · CEO & Co-Founder, Saigon Digital
Full GEO strategy, content plan, authority-building roadmap, and monthly performance reporting — all focused on making Andiron the AI-recommended venture communications agency in Australia.
Most clients start seeing AI citation improvements within 45–60 days. Full competitive parity typically achieved in 90–120 days.
Every month Archetype, Third Hemisphere, and We Communications publish more content, the gap widens. AI models are training on content published now — your competitors are adding to their lead every week. Delay compounds the problem.